The guest of Episode 24 is Chris Marr, who is the founder of Learning Everyday, which has been established to assist small businesses with marketing and business development. He has also established The Content Marketing Academy, Scotland’s first and only annual content marketing conference, and is the founder and host of The Marketing Academy Podcast, both of which are great examples of Chris’ commitment to promoting marketing and guiding business owners.
Topics covered:
- What content marketing is and why is it so important to businesses
- Why businesses don’t blog more often or leverage social media, despite its importance
- Chris’ unique podcast launch strategy
- What Chris believes is more challenging, blogging, podcasting or video content and which platform has the most reach
- The Content Marketing Academy
Other tools and resources mentioned:
The Marketing Academy Podcast on iTunes and Stitcher
Learning Everyday website
Chris Marr on Facebook and Twitter
Today’s Sponsor:
Getting Savvy About Marketing with Amy Schmittauer of “The Marketing Lifestyle Show”- Episode 4
From the Mailroom to Wall Street and Entrepreneurial Hustle: Darrin Bentley of “Big Wig Nation” – Episode 34
Getting Lost (and Finding the Way) with Rye Taylor of “Take Action Q&A” – Episode 17
For Better or Worse: “The First Year Marriage Show” with Marcus and Ashley Kusi – Episode 31
Helping Others Using Compassion: Bentley Davis of “Compassion Plans” – Episode 20