Shea McVaugh lost 60 pounds and became involved in the fitness industry as a result.  He now runs a fitness consulting business and is the host of the “FitMarketer Podcast”.

  • Strategies to grow a fitness facility’s business
  • The challenge of fitness club owners face in retaining their customers.
  • The fitness facility’s role in integrating healthy lifestyles into their programs in addition to fitness offerings
  • How smaller fitness clubs can compete with the “big box” gyms
  • How trends like CrossFit and MMA gyms affect the marketplace
  • How technology has changed the fitness industry
  • Shea’s take on where the fitness industry is going in the next 5 years

 

Other links and resources:

“FitMarketer” on iTunes and Stitcher
Shea McVaugh on Twitter
FitMarketer website

This episode’s sponsors:
BlueHost